Month July 2016

Overcoming Lack of Accessibility

The number one factor when members decide on a gym is how conveniently located it is. A survey of gym members found that 50% stayed with their gym based on location, alone. But, not all gym members are deterred if…

Options for Customers’ Unused Gift Cards

Some ways to use unused gift cards

Receiving a gift card you can’t or will never use always happens to someone. When one of your members comes to you with the problem of unused gift cards, don’t let them leave feeling as if they lost. Here is a…

Member Loyalty and Member Retention

Build relationships with your members and demonstrate their importance.

Member loyalty is too often overlooked when aiming to build a substantial membership base. Consider the basic steps in member acquisition: 1.Identify prospects; 2.Engage prospects; 3.Convert prospects to leads; 4.Convert leads to members In this piece, we are focusing on step…