In keeping with the rising popularity of digital gift cards, or e-gift cards, RSR Research has conducted its sixth annual digital gifting benchmark report. The highest scoring digital gift cards met a variety of standards. Accordingly, these standards are updated each year to keep pace with the ever changing demands of the increasingly tech-savvy consumer.
Highest Scoring Digital Gift Cards
Out of a maximum score of 66 points, here are the top five scoring digital gift cards.
- Sephora 55 points
- Starbucks 50.5 points
- The Home Depot 46.5 points
- Dunkin Donuts 44.5 points
- Amazon 43 points
These top ranking e-giftcards and added brand pairing can easily be added to your incentive marketing plans by contacting Promotion Vault.