Tag gym

How to Boost New Member Promotions

boost new member promotions

In a member based business, such as gyms, you are always looking for ways to boost new member promotions. Fitness app provider, Netpulse, published this list of “3 Easy Ways to Promote Your Gym.” We’re going to look into ways…

Appealing to the Average Gym Member

Appealing to the average gym member means understanding who they are.

While most fitness advertising shows us images of beautiful, young men and women, the truth is that the average gym member is over 40 years old. Is your gym’s marketing appealing to the average gym member? Here are some things…

Overcoming Lack of Accessibility

The number one factor when members decide on a gym is how conveniently located it is. A survey of gym members found that 50% stayed with their gym based on location, alone. But, not all gym members are deterred if…

Do You Know When to Incentivize?

A map of when to incentivize

Do You Know When to Incentivize? “When do I incentivize a call to action?” “What call to action do I promote?” ”When do I run a promotion?” These three questions can really be addressed in one directive: When to incentivize.…

7 Ways to Drive Summer Gym Memberships

Greet your members with a smile.
While most people look forward to summer with bicycle rides in the park, uncovering the backyard pool or strolling along the shore, fitness clubs and gyms typically look to summer with dismay. Instead of losing members to the siren’s call of sunny days, try these tactics to bring those members indoors (your doors.)

Make Your Data Actionable

Using actionable data

You are always collecting data. Maybe passively, maybe aggressively. If you’re a gym you should be collecting attendance data every time a member enters and signs in or swipes their membership card. You have names and emails through their membership…