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Managing loyalty

Do Rewards Programs Truly Create Loyalty?

In an ever-competitive market, businesses constantly seek innovative strategies to retain customers. Among these strategies, loyalty programs stand out as a popular mechanism aimed at encouraging repeat business.

Insights into Research Incentives

Insights into Research Incentives

Research incentives play a pivotal role in the success and integrity of studies across various fields. Offering incentives to participants is not just a matter of compensating for their time and effort; it’s about valuing their contribution, enhancing engagement, and ensuring a diverse and representative sample.