Month June 2016

Incentives: Giving More Without Getting Less

Gift Card Incentives

Your Incentive to Use Gift Card Incentives.   Before Gift Cards “Get one month free” “No enrollment fee” “Discounted membership” Elementary Incentives You believe these are your “tried and true” incentives. The rationale is relatively simple, consumers love a bargain…

$1.2 Billion Proves Gift Cards Popularity

Keep up to date on gift cards

In a recent study conducted by The Wall Street Journal it was found that a surprisingly large amount of America’s money exists on gift cards. In particular, Starbucks gift cards and corresponding app hold a lion’s share of the virtual…

Do You Know When to Incentivize?

A map of when to incentivize

Do You Know When to Incentivize? “When do I incentivize a call to action?” “What call to action do I promote?” ”When do I run a promotion?” These three questions can really be addressed in one directive: When to incentivize.…

7 Ways to Drive Summer Gym Memberships

Greet your members with a smile.
While most people look forward to summer with bicycle rides in the park, uncovering the backyard pool or strolling along the shore, fitness clubs and gyms typically look to summer with dismay. Instead of losing members to the siren’s call of sunny days, try these tactics to bring those members indoors (your doors.)

Make Your Data Actionable

Using actionable data

You are always collecting data. Maybe passively, maybe aggressively. If you’re a gym you should be collecting attendance data every time a member enters and signs in or swipes their membership card. You have names and emails through their membership…

Factors in Choosing Which Incentive

There's a lot to think about when choosing incentives for your customers.

What do you take into account when choosing which incentive to use for your promotion? 1. Relevance to Customer Base The idea of making an incentive synch with your own brand isn’t the only point of relevance to take into…

Coming Soon: Webinars

Please check back into Promotion Vault Blog for new content, including webinars. Expect covered topics to include marketing, data usage, how to get the most out of incentives, and even more topics to help you grow and expand your business.

Expand Your Brand Identity Through Pairing

Easy as a handshake

Amazon.com, Starbucks, iTunes- all brands with instant recognition, instant authority and instantly perceived value. Every business would like to have that kind of brand identity. Your business may not yet have the resources or scope to build the prestige of…