Do You Know When to Incentivize? “When do I incentivize a call to action?” “What call to action do I promote?” ”When do I run a promotion?” These three questions can really be addressed in one directive: When to Continue Reading
While most people look forward to summer with bicycle rides in the park, uncovering the backyard pool or strolling along the shore, fitness clubs and gyms typically look to summer with dismay. Instead of losing Continue Reading
You are always collecting data. Maybe passively, maybe aggressively. If you’re a gym you should be collecting attendance data every time a member enters and signs in or swipes their membership card. You have names Continue Reading
What do you take into account when choosing which incentive to use for your promotion? 1. Relevance to Customer Base The idea of making an incentive synch with your own brand isn’t the only point of relevance to Continue Reading