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How to Build a Successful Referral Program
Creating a successful referral program is an art that blends marketing savvy with a deep understanding of human behavior.
Tag Marketing
Rewards for Employee Recognition
Promotion Vault is an easy way to increase customer retention by rewarding your customers with e-gift cards to the brand of their choice, but what about rewarding employees? Promotion Vault’s model is a more profitable alternative to the business’ use…
The Truth About Discounts
When marketing a business, the most popular promotions include words such as sale, discount, and free, but what are the repercussions? Those three little words insinuate that the product or service itself is not valuable and will decrease the amount…
Building Customer Loyalty Generates The Most Revenue
In many businesses, the drive for new customers far overshadows any focus spent on building customer loyalty. Why is this a mistake? Because, on average, 20% of your customers, those who have visited your business at least 10 times, account…
CashStar Announces Keys to Growth in Case Study Report
Promotion Vault is pleased to see the results of our partner, CashStar, in its recent case study of their Commerce Platform with Studio Movie Grill (SMG). In their press release, President and CEO Ben Kaplan details the keys to growth…
Congratulations to RSR Research’s Highest Scoring Digital Gift Cards
In keeping with the rising popularity of digital gift cards, or e-gift cards, RSR Research has conducted its sixth annual digital gifting benchmark report. The highest scoring digital gift cards met a variety of standards. Accordingly, these standards are updated each…
Build Member Loyalty and “Cause-sumption” with Charity Flexible Incentives
Philanthropy has long been a critical part of relationship building and creating member loyalty. What Millennials and current events are showing us is the rise of, “cause-sumption.” Consumption of goods and services based on affiliated causes is an increasingly important…
How to Boost New Member Promotions
In a member based business, such as gyms, you are always looking for ways to boost new member promotions. Fitness app provider, Netpulse, published this list of “3 Easy Ways to Promote Your Gym.” We’re going to look into ways…
Three Biggest Mistakes and their Solutions for Promotional Gift Giving
Recently, John Ruhlin told Forbes what the three biggest mistakes in “gift giving” are. Let’s apply these to the use of incentives and rewards in smaller businesses, and find our own solutions for promotional gift giving to maximize the impact…
Appealing to the Average Gym Member
While most fitness advertising shows us images of beautiful, young men and women, the truth is that the average gym member is over 40 years old. Is your gym’s marketing appealing to the average gym member? Here are some things…