Promotion Vault is pleased to see the results of our partner, CashStar, in its recent case study of their Commerce Platform with Studio Movie Grill (SMG). In their press release, President and CEO Ben Kaplan details the keys to growth…
In keeping with the rising popularity of digital gift cards, or e-gift cards, RSR Research has conducted its sixth annual digital gifting benchmark report. The highest scoring digital gift cards met a variety of standards. Accordingly, these standards are updated each…
Philanthropy has long been a critical part of relationship building and creating member loyalty. What Millennials and current events are showing us is the rise of, “cause-sumption.” Consumption of goods and services based on affiliated causes is an increasingly important…
Two things that data shows: the number one destination for Lyft riders is Starbucks and the popularity of gift cards rising every year. Using data, brand pairing and gift cards, Starbucks and Lyft are each making gains. Using Data…
With an 87% growth in the use of fitness apps last year, it’s easy to see why industries are participating in that growth. It’s not enough merely to participate in the app market. You need to know that you are…
According to CEB’s annual report, total gift card volume (gift card market including physical cards and e-gift cards) will reach $160 B by 2018. Gift Card Market Steadily Grows This projection is in line with sales growth in 2015. The…
With the July 6th release of Pokémon Go, the entire country is witnessing the power of brand pairing and incentives. It is likely a surprise to you that this game is an example of brand pairing. While it is The…
In a recent study conducted by The Wall Street Journal it was found that a surprisingly large amount of America’s money exists on gift cards. In particular, Starbucks gift cards and corresponding app hold a lion’s share of the virtual…
When your business considers what kind of incentive to use for its clientele, a key consideration is the incentive’s perceived value. Gift cards have always served well in this area, as they represent virtually anything the customer desires. Gift card…
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