In keeping with the rising popularity of digital gift cards, or e-gift cards, RSR Research has conducted its sixth annual digital gifting benchmark report. The highest scoring digital gift cards met a variety of standards. Accordingly, these standards are updated each…
In a member based business, such as gyms, you are always looking for ways to boost new member promotions. Fitness app provider, Netpulse, published this list of “3 Easy Ways to Promote Your Gym.” We’re going to look into ways…
Recently, John Ruhlin told Forbes what the three biggest mistakes in “gift giving” are. Let’s apply these to the use of incentives and rewards in smaller businesses, and find our own solutions for promotional gift giving to maximize the impact…
Two things that data shows: the number one destination for Lyft riders is Starbucks and the popularity of gift cards rising every year. Using data, brand pairing and gift cards, Starbucks and Lyft are each making gains. Using Data…
With the July 6th release of Pokémon Go, the entire country is witnessing the power of brand pairing and incentives. It is likely a surprise to you that this game is an example of brand pairing. While it is The…
What do you take into account when choosing which incentive to use for your promotion? 1. Relevance to Customer Base The idea of making an incentive synch with your own brand isn’t the only point of relevance to take into…
Amazon.com, Starbucks, iTunes- all brands with instant recognition, instant authority and instantly perceived value. Every business would like to have that kind of brand identity. Your business may not yet have the resources or scope to build the prestige of…
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