Receiving a gift card you can’t or will never use always happens to someone. When one of your members comes to you with the problem of unused gift cards, don’t let them leave feeling as if they lost. Here is a…
According to CEB’s annual report, total gift card volume (gift card market including physical cards and e-gift cards) will reach $160 B by 2018. Gift Card Market Steadily Grows This projection is in line with sales growth in 2015. The…
In a recent study conducted by The Wall Street Journal it was found that a surprisingly large amount of America’s money exists on gift cards. In particular, Starbucks gift cards and corresponding app hold a lion’s share of the virtual…
What do you take into account when choosing which incentive to use for your promotion? 1. Relevance to Customer Base The idea of making an incentive synch with your own brand isn’t the only point of relevance to take into…
When your business considers what kind of incentive to use for its clientele, a key consideration is the incentive’s perceived value. Gift cards have always served well in this area, as they represent virtually anything the customer desires. Gift card…
Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124