Tag membership

Appealing to the Average Gym Member

Appealing to the average gym member means understanding who they are.

While most fitness advertising shows us images of beautiful, young men and women, the truth is that the average gym member is over 40 years old. Is your gym’s marketing appealing to the average gym member? Here are some things…

Overcoming Lack of Accessibility

The number one factor when members decide on a gym is how conveniently located it is. A survey of gym members found that 50% stayed with their gym based on location, alone. But, not all gym members are deterred if…

Options for Customers’ Unused Gift Cards

Some ways to use unused gift cards

Receiving a gift card you can’t or will never use always happens to someone. When one of your members comes to you with the problem of unused gift cards, don’t let them leave feeling as if they lost. Here is a…

Member Loyalty and Member Retention

Build relationships with your members and demonstrate their importance.

Member loyalty is too often overlooked when aiming to build a substantial membership base. Consider the basic steps in member acquisition: 1.Identify prospects; 2.Engage prospects; 3.Convert prospects to leads; 4.Convert leads to members In this piece, we are focusing on step…

7 Ways to Drive Summer Gym Memberships

Greet your members with a smile.
While most people look forward to summer with bicycle rides in the park, uncovering the backyard pool or strolling along the shore, fitness clubs and gyms typically look to summer with dismay. Instead of losing members to the siren’s call of sunny days, try these tactics to bring those members indoors (your doors.)