Tag Industry Trends

Overcoming Lack of Accessibility

The number one factor when members decide on a gym is how conveniently located it is. A survey of gym members found that 50% stayed with their gym based on location, alone. But, not all gym members are deterred if…

Incentives: Giving More Without Getting Less

Gift Card Incentives

Your Incentive to Use Gift Card Incentives.   Before Gift Cards “Get one month free” “No enrollment fee” “Discounted membership” Elementary Incentives You believe these are your “tried and true” incentives. The rationale is relatively simple, consumers love a bargain…

$1.2 Billion Proves Gift Cards Popularity

Keep up to date on gift cards

In a recent study conducted by The Wall Street Journal it was found that a surprisingly large amount of America’s money exists on gift cards. In particular, Starbucks gift cards and corresponding app hold a lion’s share of the virtual…